Beauty Trends in 2021: Hottest Trends to Watch to Look Your Best

When COVID-19 came into our world just a year and a half ago, life as we knew it was changed forever. The pandemic changed the way we lived, worked, played, and consumed. More than that, it slowed (and stopped) various industries. For one, the travel and leisure industry took a massive hit. The beauty industry isn’t immune to the effects of the pandemic either. As salons all around the world were forced to close due to government-imposed lockdowns, we were forced to transform into our very own hairstylist, aesthetician, and dermatologist overnight.

Yet, through it all, the beauty industry prevailed; it continued (and continues) to churn out exciting new products that get consumers like us all pumped up. As the beauty industry’s landscape continues to evolve along with the pandemic, so too do the beauty trends that are set to shake up the industry.

At a time where we’re expecting the world to gradually open up, it’s important that you look and feel your best to socialize with your friends, family, and colleagues after more than a year of social distancing. Before you begin frantically searching up “top beauty trends” on Google, we’re here to help. From Maskne Solutions to Skinimalism, here are the top beauty trends that you should watch out for in 2021.

Maskne Treatment Solutions

To help prevent the spread of COVID-19, protective face masks have become a regular part of our daily lives. Unfortunately, wearing masks consistently and frequently can result in skin irritation, or Maskne—mask acne. The unprecedented skin problem is so common that it became a trending search term on Google, with search interests increasing by 811% this past year.

Along with the trending Maskne problem comes its (also trending) solutions—skincare products to calm inflammation associated with Maskne treatment. 2021 will welcome a continued rise of Maskne skincare treatments, sets, and products such as gentle cleansers, products with hydrating properties that have added antioxidants and anti-inflammatory ingredients like Vitamin E, niacinamide, ceramides, squalene, and glycerin. Good news for those faced with Maskne!

Products and procedures for a Zoom-ready face

As we move towards a hybrid working environment, Zoom meetings have become part and parcel of our daily routine. Even though we’re working from home, we still have to e-meet our colleagues during these meetings. Increasingly, the top half of our bodies need to look Zoom-ready (don’t worry, you can continue wearing your pajama pants).

But lucky for us, the trend of products and procedures for a Zoom-ready face is here to help. These beauty trends range from quick pick-me-ups to procedures that address facial concerns that are amplified during Zoom calls. For the latter, Yelp trend expert Tara Lewis revealed that consumers are increasingly looking towards cosmetic procedures that address facial concerns like crow’s feet, eye bags, and forehead wrinkles so that they can put their best face forward during Zoom calls. But if procedures are not your kind of thing, products that feed on the trend of looking Zoom-ready might be.

Products like eye creams with caffeine to reduce swelling and brighten the under eyes, as well as quick pick-me-ups like Saborino’s One Minute Sheet Masks cleanses, moisturises and primes your skin in just one minute. Cotton fibres on the sheet mask remove residual dirt and impurities on your skin, and the mask sheets come in a variety of scents that you can choose from—think mixed berries, citrus leaf, minty grapefruit, and more.

Perhaps most importantly, Saborino’s One Minute Morning Sheet Masks work to reduce puffy eyes and face in the morning so that you’re ready to take on that Zoom meeting of yours, even if you wake up at 8.58 AM.

Blue-light Protection Skincare

Since we’re on the topic of being Zoom-ready, let’s talk more about the effects that working from home has on our skin. Many of us believe that since we’re stuck at home all day, our skin is freed from the harmful effects of the sun’s UV rays. While that is partially true, we’re here to be the bearer of bad news—exposure to the blue light emitting from your screen is just as bad.

Long-term exposure to blue light contributes to brown spots on the skin, hyperpigmentation, photoaging, and the breakdown of collagen. To combat these negative effects, you’ll notice that in 2021, more and more people will understand the importance of wearing sunscreen at home.

Your favorite skin-care brands will also be coming up with more blue-light-fighting products. This could come in the form of more sunblock SPF formulas. You’ll see products featuring ingredients such as Iron Oxide, Zinc Oxide, Vitamin C, Vitamin E, and Niacinamide—all of which help protect against blue-light damage from our phones and computers, which is really important as we continue to work from home.

Skinimalism is the new glow up

With the knowledge that excessive skincare may cause damages such as a weakened skin barrier, redness, inflammation, and, in some circumstances, acne, people are forgoing time-consuming cosmetic regimes to opt for the “no-makeup makeup look” where their natural skin texture shines through.

As a result, 2021 will be the year we say goodbye to caked-on makeup looks as well as confusingly long skincare routines such as the 12-step Korean skincare routine that was trending a few years ago. Instead, we’ll see a growing trend towards minimalist skincare routines, or Skinimalism.

Originally coined in Pinterest’s 2021 Trend Predictions Report, Skinimalism is a play on the words “Skin” and “Minimalism”. If you are a Skinimalist, you’ll be stripping back on your skincare and beauty routines in favor of a more minimalist approach. That means reducing the number of products and active ingredients in our routines, or simply wearing less foundation to let our real skin shine through. It's all about taking a step back and committing to a simpler beauty routine. Your bank account would be very thankful for this beauty trend if it turns you into a Skinimalist.

Having a Skinimalist skincare routine is made easier with the use of multi-use products or multi-tasking products. When formulated well, a single multi-use product can contain more than one active ingredient, at the correct ratios, for the skin.

What this means is that instead of you blending several one-ingredient serums into your skincare routine and having to spend the time and effort to research on each individual product, you’ll be picking up multi-functional products that are a dream come true for the modern, on-the-go consumer.

At this point, most of us would think of products like facial cleansers that also remove makeup, tinted moisturisers, or moisturising sunscreens. But multi-use products go beyond just products that we’ve already seen thus far. Saborino, which is Japanese for “skip your routine”, for example, incorporates cleanser, moisturiser, and primer into an all-in-one sheet mask that you can apply right from the moment you wake up. These masks even work to gently exfoliate your dead skin away for a fresh and new start. Even more amazing, Saborino’s sheet masks for nighttime features a 5-in-1 solution that combines toner, lotion, essence, cream, and mask into a single product so that you can go to bed quickly without having to fuss through multiple steps of skincare.

If you think that using such multi-use products would limit your options, you’re mistaken. Saborino’s all-in-one sheet masks come in eight different variants, each for a different skin type. For its morning sheet masks, Saborino offers options for normal skin, oily skin, sensitive skin, as well as for dry skin. Saborino’s night sheet masks, on the other hand, combat tired and dry skin, tired and sensitive skin, dry and sensitive skin, as well as dull and sensitive skin.

The message here is clear, multi-use products are here, and here to stay. And while they're here to stay, they’ll accord consumers like yourself convenience, functionality, and above all, greater looking skin.

Keep up with the beauty trends with Saborino

The skincare industry is constantly evolving, and along with that, the beauty trends that we’ll expect to see will change year after year. In 2021, trends that will dominate include Maskne solutions, products, and procedures for a Zoom-ready face, Skinimalism, multi-use products, microbiome-friendly products, as well as products with hero ingredients like cica, PHAs, and PGAs.

As a beauty brand in the skincare industry, Saborino constantly keeps an eye out for new and upcoming trends. With an emphasis on all-in-one time-saving skincare, our best-selling all-in-one sheet mask range sits perfectly with the trends of efficient products for a Zoom-ready face, multi-use products as well as Skinimalism. Our mild and gentle formulation is also great for those looking for Maskne solutions.

It is in this light that Saborino’s masks ranked 4th, 10th, and 14th spot out of 1858 mask variants. Our masks are also highly raved by YouTubers and see raving reviews on Google. So what are you waiting for? It’s time for you to Saboru (Skip your routine).