3 Trendy Social Media Platforms to Follow Now
Social media platforms are a dime a dozen. There are tons of them – some have been around for years while others are new additions to the scene. It is important to keep up with the latest buzzing social media platforms if you want to stay on top of the latest trends and best practices. Here are 3 social media platforms to help you stay at the top of your game!
TikTok
First up – TikTok!
A cult favourite, TikTok is now an extremely popular social media platform with more than 1 billion users globally. Formerly known as a Generation Z app due to its relatively young user demographic, this social platform has grown quickly to earn even the hearts of millennials and the older generations especially during the COVID-19 pandemic as consumers look for alternative entertainment and ways to pass time.
It’s easy to spend hours scrolling on TikTok due to its highly addictive short form content that are personalised to your interests with its machine learning algorithm. Its algorithm makes it easy to start a new trend, through using popular songs and sound effects on the app. Hence, when a TikTok video goes viral, video creators all over the Internet hops on that trend and mimic the content.
As far as fashion, beauty, and skincare go, users often take inspiration and cues from their favourite TikTok creators and imitate them. This led to the birth of several viral skincare trends and beauty products. To pick a few, some viral beauty products include Heroine Make Mascaras, 1028 Oil Block Powder, and Relief Sunscreen from Beauty of Joseon.
@andathesea 100% a dupe & now it goes w me wherever i go 😍
♬ Aesthetic Girl - Yusei
As a result, many TikTok users are guilty of using the app as a search engine to discover new products, cafes and even travel itineraries. Look no further for the latest online trends, because the TikTok community is a trendsetter!
Xiaohongshu (‘Little Red Book’)
Xiaohongshu, also known as ‘Little Red Book’, is China’s top user-generated content social sharing platform for young people to find shopping inspirations and ride on the latest trends. It offers features such as photos, videos, and live streaming where users can create tailored content according to their interests.
One skincare trend that went viral on Xiaohongshu is the concept of efficient skincare – using the concept of a skincare pyramid while keeping to a simplified skincare routine.
Photo from @qingrui via 小红书
To hop on the bandwagon, you can consider introducing multi-functional skincare products to your beauty regimen, such as Saborino 3-in-1 Morning Masks during the day and 5-in-1 Night Masks after a long day out.
So, if you’re able to read Mandarin Chinese, get on board Xiaohongshu now for the latest shopping trends!
Lemon8
What do you give an injured lemon? Lemon-8 (aid).
Jokes aside, Lemon8 is the next big thing you should keep a lookout for! Much like Xiaohongshu, Lemon8 is a content sharing platform where users can share their reviews, tips or experiences in the form of photos, videos and write-ups on various topics such as fashion, beauty and skincare! Its name is inspired from ‘Lemonade’ – the idea of ‘when life gives you lemons, make lemonade’ while ‘8’ refers to ‘∞ (infinity)’.
Contrary to Xiaohongshu, the content on Lemon8 is more localised to Singapore, making sure that you will always get the first-hand dip on the latest trends in the local scene!
Photo from @petrinachoo via Lemon 8
Discover content ranging from fashion, beauty, and skincare to food, travel, and homewares on Lemon8 now!
Conclusion
In a nutshell, if you are an auditory and visual person, opt for Tik Tok for the latest dips. Else, go for Xiaohongshu or Lemon8 which has content that is a mixture of images and photos with texts! Either way, each of them is sure to keep you up-to-date with the latest trends!
