3 Biggest J-Beauty Skincare Trends in 2023
Step into the world of Japanese skincare as we unveil a list of the hottest trends of 2023 that are set to revolutionize your beauty routine. From ancient wisdom to cutting-edge innovations, these trends combine tradition and technology to nurture skin that glows with health and radiance.
Trend #1: Fermented Skincare
Fermented skincare products have gained immense popularity in recent years, and Japan has been at the forefront of this trend. Drawing inspiration from the country's rich culinary tradition of fermentation, Japanese skincare brands have harnessed the power of fermentation to create effective yet gentle skincare formulations that help improve the overall health and appearance of the skin. Some common ingredients in Fermented Skincare include rice, soy, sake, and kombucha, which are rich in enzymes, amino acids, and antioxidants.
Trend #2: Vitamin C Skincare
Vitamin C is a potent antioxidant that helps brighten the skin, even out skin tone, and stimulate collagen production, leading to a more youthful appearance. Recognised for its brightening and antioxidative properties, Japanese skincare brands have also formulated vitamin C in various skincare product formats, such as serums, facial sheet masks, and moisturisers.
Trend #3: Medical Facial Sheet Masks
Sheet masks have become a staple in many skincare routines, and Japan has taken this trend to the next level with medical facial sheet masks. Unlike regular sheet masks, these masks are designed and formulated to address specific skin concerns with specific active ingredients.
Whether you're dealing with acne, hyperpigmentation, or wrinkles, there are active ingredients designed to help. By incorporating products with the right active ingredients into your routine, you can address your specific skin concerns and customise your skincare regimen accordingly.
Saborino Active Ingredient-Infused Medical Masks
Introducing Saborino’s newly launched 10-minute Weekly Medical Facial Sheet Masks – available in 3 variants to help you target your top skincare concerns!
#1 Brightening– Fights Dark Spots & Brightens Skin
Ideal for dull skin, this Medical Brightening Mask contains 2% Tranexamic acid, an active ingredient that helps fade discolouration, brighten skin & reduce the appearance of acne scars. It also contains other key ingredients like Retinyl Palmitate, Vitamin C, and Vitamin E for anti-inflammatory effects.
Learn more here.
#2 Acne Care – Fights Acne & Soothes Troubled Skin
Ideal for acne-prone or irritated skin, this Medical Acne Care Mask contains 0.05% Licorice Root Extract, an active ingredient that helps soothe skin & help prevent acne. In addition, it is also packed with soothing, anti-inflammatory ingredients that have a strong antimicrobial effect against acne bacteria & calm irritated skin (CICA, Heartleaf & Mugwort).
Learn more here.
#3 Wrinkle Care – Fights Acne & Soothes Troubled Skin
Ideal for ageing skin, this Medical Wrinkle Care Mask contains 5% Niacinamide, an active ingredient that helps improve wrinkles and hydrates skin. Apart from these, it is also infused with other key ingredients such as Vitamin B3, Vitamin B7, Vitamin B12 & ceramides to promote moist and toned skin.
Learn more here.
Retailing in 10-sheet packs for $14.20, the Medical Sheet Masks are now available at selected retailers such as Guardian, Don Don Donki, Welcia-BHG, and online at Mandom Official Store on Shopee Mall, LazMall, and @MandomBeauty on TikTok Shop.
*The Medical Sheet Masks will also be available in Watsons from 24th July 2023 onwards.
Do not miss out on the Guardian Promo!
Experience the transformative power of the Saborino Medical Masks at 20% off, simply by entering the promotion code upon checkout on Guardian Online!
- Promotion Code: SB20
- Where to buy: Guardian Online
- Promotion Period: Until 31st July 2023 only
